Liz Collin, aka Ruby Blu, was born in 1990 and isa true example of a 90’s kid. She remembers a lot of homemade bracelets, those glittery trendy jelly shoes, sparkles on everything, and the all-encompassing girly pink Barbie merchandise when she was little. She loved watching Baywatch and was immediate inspired by Pam Anderson and that iconic blonde bombshell figure in blazing red one-piece. It helped that she also had platinum blonde hair as a teenager, emulating that image she felt close to. This was also the golden age of the Playboy bunny era. There were Playboy bunny stickers everywhere and girls with thongs sticking out in the back. The 90’s were bold, colorful, and laid the groundwork for strong female figures.

But growing up in Bismarck had its challenges when it came to dressing more progressively. A city that certainly lands on the more conservative side, the influence of Playboy, Baywatch, and blonde bombshells trickled through the streets of North Dakota. The unabashed glam juxtaposed with a rough and rugged aura also paved the way for an often harsh and unfair treatment of female public figures throughout the 90’s and ‘00s, from Monica Lewinsky to Britney Spears and Janet Jackson. Liz recalls getting in lots of trouble in middle school because she would wear band t-shirts and low rise hip-hugger bell bottoms. Then she would tie up the shirt so you could see her stomach and midriff.

“The teachers would get so angry with me. They would tell me not to show my midriff and I would keep doing it anyways and get sent home. It turned out to be a power struggle, having control over what I wanted to wear. I didn't really conform to that for them. Eventually I just switched schools so I could wear what I wanted. I didn't really conform to that for them. Which is funny because I work in education now.”

-Liz Collin

Interestingly enough, Liz has a twin sister whose style was always a bit more conservative than mine. Their mother had read stories about twin girls wearing the same clothing and being so alike that they couldn’t go to different colleges, marry different men, and developed anxiety because they’d be so attached to each other. She wanted each daughter to have their own sense of individuality. Their mother urged them to dress differently, be different, and explore their own styles. For Liz this meant that her teenage years were spent wearing very pretty, very feminine stuff and using it to rebel a bit against her twin sister. This rebellion had a wider target as well living in a conservative hometown. This evolved into becoming interested in sex symbols and then into the pin-up girl style.

One look at Liz’s feminist rocker Ruby Blu and you instantly see those influences take hold in the music and fashion. She follows in a long path of personal expression and taking back the sexuality for women. The 60’s had the controversial minidress that shocked people. The 70’s saw power suits. The 80’s added shoulder pads, while the 90’s had Madonna’s pink cone bra. These clothing items were icons in the feminist movement. Now in the 2000’s, Ruby Blu is pushing another article of clothing into that category.

“I do think a good push up bra is something every woman should have. You see a lot of women with great cleavage, and it’s just become the norm. It’s very normalized for women performers, which is fucking awesome and I’m here for it. I don’t know if anybody’s really against cleavage. I mean, if they say they are, they are lying.”

-Liz Collin

Ruby Blu also has another staple clothing item that she wears all the time. Her knee-high leather boots have become a go to piece on stage. They are dynamic, are comfortable, and don’t have heels, which allows her to move around more. That comfort on stage empowers her performance more in that she doesn’t have to worry about slipping or jumping around. If you look closely, the boots have stood the test of time and are beaten up from constant use.

Musically, Ruby’s influences are closely aligned to her sense of fashion as well. Amy Winehouse is that prime example with the cute little dresses and high heels. Amy’s pin-up style and big hair are definite things that she pulls into her own stage presence. Dolly Parton is another artist that inspires Ruby Blu with her authentic feminine and no-nonsense personality. Although not seen as a musical influence, Ruby attributes hip hop fashion as another inspiration. Megan Thee Stallion and Cardi B have exceptional fashion that sways her own look.

There’s another dynamic to Ruby Blu that leans into astrology. Being in-tune with the energy, the stars, and your sign reveal itself with her being really witchy. Stevie Nicks is that musical and fashion influence that ties into her Libra sign. She loves her black shawl and angel wing earrings that radiate nice, pure energy.

“It’s hard to say what a Libra would wear, but you know, probably something that looks good because Libras love aesthetics.”

 

Ruby’s leather boots were found online through the maker Gipsy Dharma in the UK. When you first receive them, they are tied up and fitted to your leg. Having owned them for over 7 years, she loves how the leather has stretched and fits perfectly over the shape of her calf. Now she uses the zipper on the side to easily take them off and on. “It’s like a corset for your calves,” she claims.

The gold glittery dress was found at Unique for $15. The deep jewel toned gold is one of her favorite dresses to perform in due to the breathability and how she feels in it. She wears it backwards to bring the large opening in front and work with the push-up bra. The statement black bra was found on Amazon. Due to the way it fit, she ended up purchasing 5 more in various colors and patterns.

Her hands and wrists are adorned with a variety of pieces. Tying into the witchy aesthetic and spiritual toolkit, the pure silver rings and rose quartz stone are closely associated with Libras. Rose quartz is known for having a heart-centered healing and loving energy to them, like a bubble bath for your emotions. Another of her rings has a lapis stone known to help pregnant women giving birth and help with the energy in the womb. It’s a very feminine stone mixed with flecks of gold. Her bracelet is made entirely of Shungite stone. There are rooms built with this stone that are used to heal war trauma survivors in Russia. The carved shell wing earrings came from a vendor inside of Midtown Global Market.

 
 

Your first listen to Ruby Blu is an immediate shot of sizzle and silky, sultry vocals. Her 2022 release The Ruby EP starts with “Sunshine and Good Lookin’”. The soaring horns trickle in before the voice oozes in after. Ruby’s voice feels like a stretched piece of fabric over the music, melting with the instruments, and complimenting the smooth bass and acoustic elements. “Bright” flirts heavier with wispy vocal before “Howl” creeping into more growl. The music video for “Burning Sunbeams” hits on all the elements with lacy sleeves and leggings, and the trademark striped push-bra. Mixed with the rootsy drive and shine in the song, the mojo from Ruby Blu is a concoction much like a sunbeam.

“My Name is Ruby” is prime example of Ruby’s intention and power, pulsating through a song. Standing up for tainted love and the scourge of the male species, the song is a deep heel down to taking back the power in your voice. It’s an anthem to women every where that dressing and being yourself is not shameful.

“I stand my ground

My heart is strong

I use my voice to sing this song for every women hurt by tainted love.”

—Lyrics from “My Name is Ruby”

 
 

First impressions are important when stepping on stage in front of new listeners. Before the music starts, there are silent observations and presumptions being made on the music based on the fashion. For Ruby Blu, she wants those first few moments to communicate that she owns her sexuality and body. Sex appeal is a powerful thing and mixing that with rootsy, empowered music is like a corset for your songs.

“I think as women, often our bodies are in some ways controlled or taken from us. So first and foremost when I dress the way that I do, and when I try to be really provocative or eye-catching, it’s definitely a statement of my body is mine and I can do whatever I want with it. There’s a lot of power in women that are unafraid to authentically express themselves.”

As we’ve hopefully climbed out of the residual mistreatment of those public figures from the 90’s, there’s a renewed empowerment and resurgence of taking back your sensuality. And although it can oftentimes be met with criticism and small-minded opinions, there are still bombshells standing strong in that future.

Check out the links below for ways to follow Ruby Blu and all the things we discussed above.

Ruby Blu website - Instagram - Burning Sunbeams Video - Jelly Shoes - Push-up Bras - Feminist Fashion - Gipsy Dharma - Shungite Stones